Black Friday Protesters at Capitola Mall Say: Boycott SodaStream, Stop Exploiting Palestinian Land!
On November 29, Black Friday protesters positioned themselves in various locations at the Capitola Mall to raise awareness about SodaStream, a product that is produced in a factory built on illegal Israeli settlements located on occupied indigenous Palestinian lands. Santa Cruz community members wore black and held large banners that read "Boycott SodaStream." The product allows users to make flavored carbonated drinks at home. SodaStream is sold in the Santa Cruz area at Bed Bath and Beyond, Best Buy, Chefworks, and Macy's, Kohl's, among others, but demonstrators chose the Capitola Mall's Target store as the primary location of the Black Friday protest because of that company's overtly stated commitment to "corporate responsibility" and "responsible sourcing." Target's website has a plethora of web pages dedicated to the company's declared interest in these and other issues pertaining to environmental and social justice. A...