Michael Gasser, a Santa Cruz based organizer in support of the boycott, has said that the primary demand is for Driscoll's to negotiate a fair contract with the workers' unions, which so far the Watsonville based company has been unwilling to do.
Workers in both San Quintín and Washington are calling for an increase in workers wages and benefits, in addition to other demands. In Washington, workers are demanding that no children or youth be allowed in the fields who are younger than 17 years old. In San Quintín, workers are calling for an end to sexual harassment in the fields.
In March and April, the workers' unions are organizing a tour of the west coast to raise more information about the boycott, and to build solidarity wth other food justice movements.
|"Don't Buy Driscoll's"|
|Berries, including Driscoll's, are prominently displayed at the Whole Foods|